Benji Albrecht | Source | Legal Marketing Strategist & SEO, StoryBrand Certified at Benji Albrecht Mar...

"I was directionless after deciding not to pursue law school in 2017 and felt like a failure. Numbed my pain with alcohol and ended up getting a DUI. Riding my bike to work is how I discovered triathlon and I believe endurance sports have changed the direction of my life forever, giving me a healthy outlet for when life gets tough."

"Organic search presence means your website shows up in the non-paid results on the search engine result pages. For example, showing up in the FAQ section where Google provides commonly asked questions and answers related to the query, or your Google Business profile showing up in the search results. 2. Rank tracking gives insight to whether your current SEO efforts are working. A client of mine was showing up in position 86 for a transaction-focused keyword. We are in the middle of implementing a content and link-building strategy and are using rank tracking to monitor progress. Currently, we are at 20% of the total implementation and the client's website now ranks 11 instead of 86. We anticipate ranking in the top 3 at 100% implementation."

"Don't pigeonhole yourself into only businesses that are 100% digital. Consider hiring trustworthy employees to handle "boots-on-the-ground" tasks but manage them remotely. For example, I rent out my car on Turo and pay someone to clean it between rides while I am working on the road."