Berna G. Barshay | Source | Equity Analyst, Portfolio Manager, Financial Content Creator at HFG Enterpris...

Berna Barshay is a seasoned investor with three decades of experience in the capital markets and domain expertise in the consumer sector, with particular depth in industries including retail, e-commerce, traditional and digital media, and CPG.

Berna recently launched a Substack on investing under the handle @HedgeFundGirl. She is also a research contributor to the Public investing app.

From 2020-2022, Berna worked at Empire Financial Research, a division of MarketWise, which provides investment research to retail investors. There she authored Empire Financial Daily, a free newsletter covering a variety of financial and investment-related topics, which she grew to over 200,000 subscribers. Additionally, she selected stock ideas for three of Empire’s premium, paid investment newsletters.

Prior to Empire, Berna worked for over 20 years on Wall Street as an institutional investor. Berna was most recently a Senior Analyst and Partner at Sky Zone Capital, a startup long-short equity fund focused on the European Consumer sector. Prior to Sky Zone, Berna researched and selected investments at several other funds and platforms, including Metropolitan Capital, Buckingham Capital, Swiss Re, and LaGrange Capital Partners.

Earlier in her career, Berna was the Founder and Portfolio Manager of the Ingleside Select Fund. Berna started her investing career at Sanford C. Bernstein, and began her Wall Street career at Goldman, Sachs & Co., where she worked on the Equity Derivatives Trading desk.

She graduated cum laude from Princeton University and earned her MBA from Harvard Business School. Barshay is a non-profit board member, fashion enthusiast, pop culture addict, obsessive indoor cycler, and prolific social media user. She currently lives in New York with her husband, daughter, and three dogs. You can follow her on Twitter at @Hedge_FundGirl.