Bernard is the Sr. Director of Comms & Ecommerce Expert at Omnisend, an email & SMS marketing platform designed to help ecommerce businesses grow faster.
Bernard, based in Vilnius, Lithuania, shares his diverse background and insights into Omnisend’s innovative marketing strategies, focusing on email and SMS marketing.
Black Friday can be quite a hectic time, and ecommerce owners and marketers are constantly looking for ways to improve their chances of success.
Discover how to utilize a shoppable video to bolster your ecommerce sales. We'll break down how shoppable videos are best utilized.
I remove [actionable] from my content wherever I can, and I’m not the only one. "If you're already describing a specific task or step, it's clear the information is something your audience can act on," says Bernard Meyer from Omnisend.
https://www.forbes.com/sites/renaegregoire/2024/12/04/the-great-jargon-purge-25-words-to-delete-from-your-content-in-2025/eliver clear, specific steps.
“Sora is great for bogus, bastardized, nonsensical, dreamlike sequences,” says Bernard Meyer, senior director of creative and communications at Omnisend, an e-commerce and email marketing firm.
Speaking more generally, Meyer suggests that AI-generated video tends to fall short when it comes to “creating visual consistency” and says that humans can frequently pinpoint these visual inconsistencies. “When even the smallest detail is ‘off,’ we can spot it and it will distract us from the focus or purpose of the video,” he says.
https://www.thedrum.com/news/2024/12/11/while-hype-envelops-openai-s-genai-video-platform-sora-some-warn-against-commercial
"Don’t be afraid of AI taking over your team’s creativity. AI works best as a partner anyway. Experiment with different applications to find where automation elevates rather than diminishes creative touch."
https://venngage.com/blog/ai-trends-design-content/