Beth Keeton

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Beth Keeton, CEO and founder of Elephant House PR, is a dynamic force in the world of public relations. With a Bachelor's degree in Communications and a Master's in Business, she brings a wealth of knowledge and expertise to her role. With over a decade of experience, Beth has cultivated a reputation for excellence in serving clients across diverse sectors, with a strong focus on fresh produce and related industries such as food, beverage, and wellness, all aimed at driving consumption of fresh, healthy foods.

A lifelong learner, Beth is deeply engaged in professional development. As a member of the National Speakers Association, North Texas Chapter, she is dedicated to honing her speaking skills and sharing her expertise with others. Beth is particularly passionate about empowering women to advocate for themselves and their businesses, a commitment reflected in her active involvement in the Women's Fresh Perspectives Committee, where she champions female voices in the fresh produce industry.

In addition to her industry contributions, Beth is also part of this year's International Produce Association's Leadership Class 28, further demonstrating her dedication to advancing leadership in the produce sector. Her work style emphasizes innovation and collaboration, and her genuine passion for storytelling drives her to create compelling narratives that resonate with diverse audiences.

Beth Keeton is not just a CEO; she is a leader, a mentor, and a champion for positive change in the world of public relations and beyond.

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  • “The goal I set when I started the conversation with these women was that when we are able to collaborate, our businesses grow, our teams grow, and the bottom line grows. Leaders: If you can create a culture where traditionally tough conversations are welcomed and stewarded well, you will see growth and success, you will attract new talent, and you will see long-term results.”

  • “I think the best way to be strategic with a social media plan is to remember that it’s one of the most effective ways to invite your consumers to have a deep and personal conversation with your brand. It’s one of the best tools you can use, especially in the fresh produce industry, to tell your story and invite people into a conversation.”

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  • Showcase your professional journey! Share your employment history to highlight your industry experience and achievements, making you a sought-after expert.