Beth Keeton | Source
Beth Keeton
Beth Keeton, CEO and founder of Elephant House PR, is a dynamic force in the world of public relations. With a Bachelor's degree in Communications and a Master's in Business, she brings a wealth of knowledge and expertise to her role. With over a decade of experience, Beth has cultivated a reputation for excellence in serving clients across diverse sectors, with a strong focus on fresh produce and related industries such as food, beverage, and wellness, all aimed at driving consumption of fresh, healthy foods.
A lifelong learner, Beth is deeply engaged in professional development. As a member of the National Speakers Association, North Texas Chapter, she is dedicated to honing her speaking skills and sharing her expertise with others. Beth is particularly passionate about empowering women to advocate for themselves and their businesses, a commitment reflected in her active involvement in the Women's Fresh Perspectives Committee, where she champions female voices in the fresh produce industry.
In addition to her industry contributions, Beth is also part of this year's International Produce Association's Leadership Class 28, further demonstrating her dedication to advancing leadership in the produce sector. Her work style emphasizes innovation and collaboration, and her genuine passion for storytelling drives her to create compelling narratives that resonate with diverse audiences.
Beth Keeton is not just a CEO; she is a leader, a mentor, and a champion for positive change in the world of public relations and beyond.
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“The goal I set when I started the conversation with these women was that when we are able to collaborate, our businesses grow, our teams grow, and the bottom line grows. Leaders: If you can create a culture where traditionally tough conversations are welcomed and stewarded well, you will see growth and success, you will attract new talent, and you will see long-term results.”
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“I think the best way to be strategic with a social media plan is to remember that it’s one of the most effective ways to invite your consumers to have a deep and personal conversation with your brand. It’s one of the best tools you can use, especially in the fresh produce industry, to tell your story and invite people into a conversation.”
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Beth Keeton - Elephant House PR - Committed to Supporting Business Owners and Marketers Get Results for Their Company - ValiantCEO
Founder and CEO Beth Keeton is a people-minded public relations professional with 10+ years of experience in public relations. She has worked with clients from many different industries, but focuses on fresh food, health & wellness brands, and supporting non-profit and small business owners. Her agency, Elephant House PR, has a passion for advocating for brands that provide for a healthier community through products, services, and philanthropy.
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Elephant House PR Founder Beth Keeton Talks "From Conflict to Collaboration"
It has been three weeks since the annual Women’s Fresh Perspectives Conference. Just about that window of time when the whirlwind of the day-to-day life that is fresh produce vocation might have swept away some of the new habits and resolutions the event instilled in the women of our industry. The perfect time for me to sit down with Beth Keeton, Founder of Elephant House PR, to reflect on the potential and strategic edge of her workshop "From Conflict to Collaboration.”
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Social Media Can Be The Key Link to Consumers
Today, about 74% of us use social media when making decisions about what to buy — which necessitates the need for sound strategies aimed at a company’s target customers. And while the tactics may vary, the results can often help shape a brand’s image and solidify it, especially when coupled with a comprehensive marketing plan. Hear from thought leaders in the produce industry to determine how social media marketing can best connect to the consumers your brand wants to speak to.
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Showcase your professional journey! Share your employment history to highlight your industry experience and achievements, making you a sought-after expert.