Beth Romer | Source | Brand Senses Coordinator at Abercrombie & Fitch

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Beth Romer

Brand Senses Coordinator at Abercrombie & Fitch and 1 other company
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I’m Beth Romer, a marketer, business builder, and founder of L&L Collective. I help brands tell their stories, grow authentically, and make a real impact. With a background in retail, e-commerce, and brand strategy, I’ve worked with companies big and small to create marketing that actually works. I believe in the power of possibility, great design, and never underestimating the magic of a well-placed pun. When I’m not building businesses, I’m chasing my three boys, starting a new hobby (thanks, ADHD), or dreaming up my next big idea.

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  • "Entrepreneurship is a roller coaster,” Beth Romer, CEO of L&L Collective, attributes her ADHD to her ability to take risks without fear. “I'm always onto the next idea. If something doesn't work, it wasn't meant to be—onto the next."

  • “Businesses are looking at the buying behaviors of their consumers, and our buying behaviors tell them a story, whether we like the story or not.”

  • “So often businesses think working with influencers will yield amazing results and while that can be true, it’s like all other marketing initiatives — there needs to be a strategy, a purpose and a goal in place or it can fall flat,” said Romer

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