Bhavin Turakhia CEO and Co-Founder at Zeta.tech. Serial entrepreneur and billionaire, Bhavin is driven by a passion for problem-solving through technology-led innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that “It is our moral obligation to make an impact that is proportionate to our potential”. At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. Today, along with Zeta, he is also heading Radix — a leading registry for top-level extensions and Flock — a suite of productivity apps.
If you’ve been to Money 20/20 the past couple of years, you’re likely to have encountered Zeta. Maybe you were one of the 10,000 people who attended the Journey and Foreigner concerts the company sponsored. Or maybe you stopped by the firm’s big booth at the center of the floor. That type of marketing – … Continue reading "‘I am a strong believer in lightning-strike, low frequency/high impact marketing’: Zeta’s Bhavin Turakhia"
With 2022 in the rearview mirror, let’s look at the trends that will shape the banking and payments space in 2023. The current elephant in the room is the looming recession, and it is essential that financial institutions manage risks and prioritize budgets while maintaining a clear route toward long-term growth. Tech investment will retrench
Zeta's founder Bhavin Turakhia said the term fintech is a fallacy, adding that it was being used randomly for all startups in the field.
“If you truly want to call yourself a fintech, partner with a bank, and, at the same time, work on adding your own value. Create a niche experience, whether it is for commercial or end users, which the banks may not provide.”
"Along the way we discovered that a large part of the problem is that there are so many vendors offering different and disconnected solutions that it's almost impossible for a bank to work with all of them in unison to create new experiences for its customers. It (Zeta) is fully developed from the ground up and is cloud native, with 100 per cent API coverage."