Bibie Wu | Source | Chief Communications & Technical Development Officer at Del Monte Foods
Bibie Wu
Bibie is the Chief Communications and Technical Development Officer at Del Monte Foods. She is a people-first leader who is a passionate builder of brands and teams. Bibie has over 20 years of CPG marketing leadership experience with many well-known and respected brands at General Mills and Campbell’s, and laundry and home care at Henkel.
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Del Monte Foods (http://delmontefoods.com/)
Chief Communications & Technical Development Officer
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How Del Monte Foods Is Identifying Emerging Flavor Trends
Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.
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By closely monitoring comments, messages, and direct feedback on social platforms, we can assess sentiment and identify emerging trends. This comprehensive analysis plays a vital role in shaping both product development and marketing communications.
