Bill Berman | Source | Chief Executive Officer at Pinewood Technologies PLC

Bill Berman is Chief Executive Officer of Pinewood Technologies Group PLC, which encompasses Pinewood.AI and Seez. Bill joined thecompany in April 2019 as a Non-Executive Director and became ChiefExecutive Officer and Chairman in September 2019 when Pinewoodwas then part of Pendragon PLC, one of the UK’s leading automotiveretailers. In early 2024 Bill put together a landmark deal to sell the company’s automotive retail and leasing arms to Lithia Motors, Inc. in North America and separate out Pinewood Technologies as a standalone PLC, listed on the London Stock Exchange and trading under the moniker PINE.L. With a strategic focus on new business development, operationalmanagement, budgeting, and coaching, Bill fosters an environment where continuous improvement and operational excellence is realized. Through his collaborative workplace approach, Bill has built teams that consistently deliver enhanced value and efficiency fort heir customers across the world.In Bill’s first year as the Pinewood Technologies CEO, he orchestrated the signing of three landmark deals, propelling the company standing as one of the leading global pure-play cloud-based software solutions for automotive retailers and manufactures .Bill also spearheaded the merger and acquisition of a multi-million-dollar Dubai-based artificial intelligence company, while driving the company’s expansion into the North American market, creating a true global footprint for Pinewood Technologies.Bill’s extensive career has also included leading American automotive retail giant, AutoNation as President and Chief Operating Officer.During Bill’s time with AutoNation, the company rose to the ranks of America’s largest automotive retailer and saw year-on-year growth and record profits employing over 26,000 Associates with more than300 vehicle franchises nationwide. Bill’s vast experience in the technology sector dates back to before his time in automotive, which gives him a unique position to effectively lead Pinewood Technologies’ global growth strategy. Bill’s unwavering commitment to innovation, strategic focus on new business development and manufacturing process improvement has given him the reputation as a global industry expert across the sector.Leveraging a robust career spanning over 30-years makes Bill a regular contributor on industry news, global geo-politics and economic impacts, as well as, a guest speaker and lecturer, including at the Miami Herbert Business School at the University of Miami.