Bill is an influential leader, proven innovator, and inspiring Mentor in the beverage industry. He is the Founder and CEO of Fermented Sciences Inc.(FSI), steering the helm of a cutting-edge, innovation lab that's transforming the alcohol industry with “better-for-you” products. Flying Embers, a hand-crafted, hard beverage brand platform, sprung from Bill's cutting-edge work at Fermented Sciences. He is currently the Founder and CEO of Flying Embers Alcohol Beverages, as well.
Hard seltzer producer Flying Embers has expanded its portfolio with a range of high-ABV cocktail-inspired ready-to-drink cans.
We recognized the need to reimagine what a canned cocktail could be. In theory it’s great to envision a couple of shots of a spirit mixed with fresh juice in a can, but that’s unfortunately not the reality. Many of the RTDs on the market positioning themselves as better-for-you are in fact full of syrups, colors, stabilizers and other junk because fresh cocktails simply do not hold up to being packaged. We went back to our roots of working with plant-based ingredients and using our fermentation expertise to create the wildly delicious and complex flavors consumers are seeking, while being brewed to be better; naturally free of sugars and carbs.