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Bill Smith

Founder + CEO at Landing
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Bill Smith is the founder and CEO of Landing, the industry’s first membership-based leasing model for long-term living. The company provides members with access to a network of fully-finished and unfurnished apartments with flexible leases to accommodate the needs of today’s modern renter.

Founded in June of 2019, Bill created Landing to resolve the pain points of traditional renting that he experienced first hand when he moved to San Francisco in 2016. Faced with stubborn leases, high moving costs and a largely offline experience, Bill set out to create a more seamless renting experience and change the way people live with Landing.

A lifelong entrepreneur, before Landing, Bill was the founder and CEO of Shipt, the online grocery delivery marketplace, which he sold to Target for $550M in December of 2017.

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  • As a Birmingham native, relocating our headquarters and expanding our Alabama team was a natural transition. I’m excited by the opportunity to continue to scale Landing and bring new jobs and economic opportunities to my community.

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