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Binna Kim

Group CEO and Co-Founder at Vested
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Binna Kim is the co-founder and CEO of Group Vested. For two decades, Binna has worked with leading financial services brands – including American Express, Citi, Morgan Stanley and Bloomberg – on driving integrated marcomms campaigns to enhance brand, shape reputation, and deliver results.

Binna was named a Top Woman in PR by PRWeek in 2020 as well as Top 40 under 40 in PR in 2020 and has been recognized on the Observer’s PR Power List several years in a row. She has led award-winning advertising campaigns as recognized by SABRE, Gramercy Forum and more. She is a member of Chief and sits on the Wellesley Business Leadership Council as a Wellesley alumna. She supports the Association of Asian American Investment Managers in a communications advisory role.

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  • Vested
    Group CEO and Co-Founder
    started Mar 2015
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  • “As our revenue, headcount, businesses and services increased, it made sense to expand [the executive leadership team]’s responsibilities accordingly. We plan to continue growing inorganically and organically through [mergers and acquisitions], investments in partner agencies and by expanding our geographic reach, particularly in EMEA,” Kim added.

  • “The current economic climate means more financial brands—from start-up fintechs to RIAs to established firms—are having to do more with less,” said Group Vested CEO Binna Kim. “Finance Studio is a new addition to the Group Vested platform that demonstrates our commitment to developing fresh creative solutions for the financial industry.”

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