BJ Birtwell | Source | CEO and Founder at Electrify Expo

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BJ Birtwell

CEO and Founder at Electrify Expo
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BJ Birtwell is the founder and executive producer of Electrify Expo, North America’s largest electric vehicle festival. With more than 25 years of experiential, production and advertising expertise and a life-long interest in car culture, he has taken his passion for electric vehicles to drive EV adoption across North America. Birtwell created Electrify Expo in 2019 as a multi-city US festival and flagship destination for consumers to experience the thrill of going electric. Prior to Electrify Expo, Birtwell established himself as a leader in experiential marketing serving as CEO for The Armory, an advertising agency specializing in events and social media, and producing television programming for Discovery, Fox Sports and NBC Sports. During his career, Birtwell also ran a marketing division at Chrysler and later assisted in the production of a nationwide concert series, working alongside talents such as Snoop Dogg, Gwen Stefani, Lil Wayne, Ludacris and other billboard-topping acts.

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  • BJ Birtwell, CEO and founder of Electrify Expo, which launched in 2021, said that “Electrify Expo is mainly just to provide a million square feet of experiences so that people have an opportunity to explore and shop nearly everything imaginable that’s electric.”

    “It’s no surprise to anybody that EVs have been politicized for the most part from the very beginning,” Birtwell told The Epoch Times. “Although that should have never happened, it did happen.”

    “They were actually coming to our festival because they felt like EVs might be a more practical form of transportation for them. But they didn’t know a lot about the technology—and these people were of a different demographic and political leaning as well.”

  • “Experiencing EV products in an environment like Electrify Expo is a game changer,” said BJ Birtwell, founder and CEO of Electrify Expo. “The whole point of our festival is to bring people together to experience EVs, whether it’s for the first time or if they’re ready to make that purchase. Interest, excitement and demand for EVs will only continue to grow and we’re looking forward to expanding into new markets in 2024 while changing the landscape of how consumers engage with e-mobility brands.”

  • “Florida’s embrace of EVs and hybrids cannot be denied, and the proof is in Florida being the second highest state in the US for EV adoption,” said BJ Birtwell, CEO and founder of Electrify Expo. “Florida has been investing in electric vehicle infrastructure, including charging stations and cities like Orlando have implemented local policies and initiatives to drive EV adoption, so it’s a perfect spot to kick off our 2024 season. With new and never before seen vehicles like Rivian R2 and the Tesla Cybertruck on display, along with ride and drives of some of the most highly anticipated vehicles on the market, Floridians will experience the biggest and best Electrify Expo to date.”