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Blair Calder

Founder and CEO at Automatic Trap Company Inc.
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Blair Calder is the Founder & CEO of Automatic Trap Company located in Sonoma, CA. The company focused on humane solutions to rodent and pest problems was founded in 2016 and serves the needs of consumers and businesses located nationwide.

Automatic Trap Company is the exclusive US and Canadian distributor for the humane Goodnature A24 Automatic Rat and Mouse trap.

Goodnature’s humane and self-resetting A24 kills two dozen rodents without toxins, electricity, or assistance from you. Targeting rats and mice, the automatic trap uses a shelf-stable bait to lure rodents into a strike tube where a CO2-powered shot is triggered instantly. Once the rodent drops to the ground, you (or scavengers, if the trap is installed outside) can remove the remains with ease. Simply refill the CO2 canister and replace the bait after 24 shots. And because the ruggedized A24 was built to withstand the unforgiving temperatures and weather of the New Zealand wilderness, it’s an effective, year-round pest-control solution that’ll work just as well in your garage as it will behind a backyard shed. Available exclusively at AutomaticTrap.com in the U.S. and Canada.

  • Humane Strategies to Deter Field Mice from Your Yard
    Blair advises securing trash cans, relocating compost piles, and promptly harvesting gardens. "Avoid leaving pet food outside," he says. Fix leaks and reduce yard clutter. For lasting prevention, use self-resetting automatic traps, which are humane and require minimal intervention. Field mice can carry diseases like hantavirus and Lyme disease, making these measures essential.
  • Effective Strategies to Deter Mice from Your Yard
    Blair suggests using exclusion techniques, reducing food sources, and removing nesting materials. "Planter boxes need steel cloth," he advises. Harvest ripe produce promptly and avoid plants like peppers. For humane control, Blair recommends "a self-resetting automatic trap," which is safe for pets and effective in reducing mouse populations.
  • Fall Pest Alert: Expert Tips to Keep Your Home Rodent-Free
    Blair warns that mice and rats seek warmer places like homes and garages as temperatures drop. He recommends using self-resetting automatic traps for humane pest control. Key prevention tips include sealing holes, moving compost piles away from the house, and harvesting garden produce promptly. Look for droppings as an early sign of infestation.
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  • Fact: Rats will smell the breath of other rats to learn what food is in the area that is safe to eat.

  • I realize that for some people, ‘Humane’ means that the rodent is captured alive and then relocated. The reality is that capture and relocation is incredibly stressful (for the rodent) and in many cases results in the death of the rodent anyway. Moreover, given what snap trap entrapment, glue traps or poison expose rodents to, the strike from an A24 trap is by far the most humane solution.

    Furthermore, rodenticides are responsible for countless wildlife and pet poisonings… so they actually amplify animal suffering beyond the direct target.

  • We do not hate rats and mice. We hate suffering. We hate environmental destruction. Rats and Mice thrive mostly because of us — they feed on garbage, farm by-products and other human-created food sources. Unfortunately, killing them is often necessary. That said, there is a right way and lots of wrong ways to go about it.

    Glue traps are cruel, medieval devices that subject rodents to unspeakable horror. Snap traps can often fail to kill quickly, and only work on mice or rats — not both. Poison is a slow, painful death and not just for the pest; Predator birds and other wildlife eat the dead or dying rodents then become poisoned themselves. All of these methods also expose children and pets to risk of harm.

    Goodnature’sTM automatic trap technology is the right way. It is certified humane, it automatically resets to dispatch one pest after another, it’s toxin free, and safer than any other pest control method.

    Every trap we ship means less suffering and a better world.

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