Bob Ashley is a herpetologist, serial entrepreneur, and museum director. He has a lifelong passion for reptiles and amphibians, beginning with a childhood fascination with the local turtles and snakes in his home state of Michigan. He’s turned that passion into a multi-faceted career with a theme of advocacy and education. Bob founded ECO Wear and Publishing nearly thirty years ago, a company that offers natural-world-themed apparel, art, and books. He’s published more than 40 books on reptile and amphibian natural history, including his latest title, a Photographic History of Snakebite Treatments - Bad Medicine: Snake Oil, Potions, Elixirs, and Kits, which he co-authored with Charles F Smith and Gordon W. Schuett. Bob is also co-founder of the North American Reptile Breeders Conference and Trade Shows with partner Brian Potter, and a former president and current Vice President of the International Herpetological Symposium. In 2009, he opened the Chiricahua Desert Museum in New Mexico as an educational exhibit of reptiles and amphibians associated with the Western Hemisphere and the deserts of the Southwestern United States and Mexico. He has served continuously as its director since its inception. His wife, Sheri Ashley, works with him at the Chiricahua Desert Museum, managing gift shop buying, marketing, and order fulfillment. Their miniature schnauzer Trixie also works at the museum as the official guest greeter.