Bob Meara

Senior Analyst at Celent
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  • For years, banks relied on foot traffic in branches for cross-selling and upselling. That’s where most of the sales calls had taken place. New account openings now don’t need to take place in person, so you need to spend more on marketing to encourage customers to use digital channels.

    27 February 2019
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  • Celent
    Senior Analyst
    started Feb 2006
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