Bob Rupczynski | Source | Chief Marketing Officer at Western Union
Bob Rupczynski
As Chief Marketing Officer, Bob is responsible for driving Western Union’s overall brand and customer strategy. This includes building product value propositions, delivering customer market positioning, managing pricing strategies for profitable growth, and enabling end-to-end customer experience journeys, including ongoing loyalty. Bob brings more than 20 years of experience driving consumer marketing strategy. He previously served as Global Vice President, Consumer and Network Marketing, at PayPal, where he played an integral role in building the company’s consumer brand. He managed partnerships, financial integrations, and Customer Relationship Management across the portfolio. Previously, as Senior Vice President of Global Media, Data, and Marketing Technology at McDonald’s, he was the architect of the brand’s global loyalty platform. Prior to that, Bob led the Media, Data, and CRM teams at Kraft Heinz, where he built a platform that enabled portfolio companies to deliver advanced marketing capabilities.
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Western Union (https://corporate.westernunion.com)
Chief Marketing Officer
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Cost of Living Pressures Forces 55% of Migrants in the UK to cut Back on Remittances Sent Home | The Fintech Times
Migrants in the UK have reduced the number of remittances they send home due to the rising cost of living; Western Union reveals.
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This research highlights the crucial role that remittance payments play in supporting families and communities around the world. The money that migrants send provides an essential lifeline for their families and friends back home and at Western Union we recognise the immense impact that these payments have, providing access to basic needs, healthcare, education, and opportunities for a better life. We are proud to help facilitate these important connections and to help power people’s pursuits all over the world. It’s our guiding mission to make finance accessible to all so that we can all achieve financial prosperity, wherever we are.
