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Bob Vergidis

Founder and Chief Vision Officer at pointofsale.cloud
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An industry leader with over 30 years of experience in the technology and point-of-sale business. Vergidis was one of the pioneers of mobile ordering in 2000 and is an influential industry thought leader. Today, Vergidis serves as the chief visionary officer of PointofSale.Cloud and sits on the advisory board of the Interactive Customer Experience Association.

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  • Chicken and Veggie Burgers Dominate U.S. Burger Trends
    Bob says the chicken burger craze is due to Chick-fil-a's influence and the satisfying crunch. Veggie burgers rise as consumers shift to healthier, plant-based options. "Flexitarians" and improved flavors fuel this trend, with Gen Z favoring sustainable choices. Social media accelerates these changes, making both chicken and veggie burgers popular across the U.S.
  • 2025 Premiumization Trend: Redefining Value in Food & Beverage
    Bob notes that "premium" now means perceived value, not just price. Successful brands focus on experience, storytelling, and health benefits. Cava excels with high-quality, customizable offerings, while soda shops thrive with personalized, health-focused drinks. Consumers seek justifiable indulgence, making smart choices despite economic pressures.
  • Consumers to Celebrate Smarter Amid Tariff Concerns
    Bob predicts consumers will choose affordable luxuries like cookies, donuts, and healthy drinks to celebrate without overspending. He notes a shift towards locally grown, in-season, and organic foods as tariffs increase import costs, offering fresher and more affordable options. "Consumers won’t skip celebrating—they’ll just celebrate smarter," Bob says.
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  • Restaurants have learned many lessons from the pandemic especially that technology is a source of revenue growth and security. Restaurants also realized they need to have the tools and expertise needed to meet their guests’ expectations and truly own the customer experience. The Point of Sale Cloud enables them to take control, tailor technology to their needs and use it as a source of strategic growth. It is not only about serving guests but also about building a stronger team and a stronger culture.

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