Bozoma Saint John is the Creator and CEO of beauty brand Eve by Boz, a Hall of Fame inducted Marketing Executive (ex CMO/CBO of Netflix, Endeavor, Uber, etc.), author of The Urgent Life, a central cast member on the Real Housewives of Beverly Hills, and general badass.
Bozoma’s brilliant career has spanned various industries and includes top roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023 and has taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member.
She created Eve by Boz, which is a hair and hair care company that is redefining the industry with a unique approach that blends cultural authenticity and premium quality. The brand is committed to empowering Black women and women of color by offering hair extensions that not only look stunning but celebrate their natural beauty and are created in Ghana. The accompanying hair care line is formulated with indigenous ingredients from Africa like baobab tree oil, moringa, rosehip, shea butter and palm kernel oil. Eve by Boz is not just a brand; it’s a movement that celebrates the beauty, resilience, and diversity of Black women and women of color worldwide.
Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.
In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created an online class, “The Badass Workshop” to teach the nuances of achieving success and building your life on your own terms and will be taking the workshop on tour in Spring 2025.
Boz has expanded her service outside of the US and been named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. Boz is also a philanthropic Ambassador to Pencils of Promise in Ghana and serves on the boards of Vital Voices, Soho House, and the Black Advisory Board for the CFDA.