Brad Cranford | Source | Director, Product Management at Alkami

BC

Brad Cranford

Director, Product Management at Alkami
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An accomplished product leader with experience in all aspects of product delivery including product management, engineering, and sales support. Brad is an experienced people manager with well-rounded management and technical experience in leading cross-functional teams to solve complex business problems and to bring new products to market.

Brad is a long-time strategic product leader at Alkami Technology, leading and innovating Alkami's strategy in Fraud Prevention, Banking Core Integrations, Data, Marketing, Account Opening, and Loan Origination while Alkami has transformed from a small FinTech to a public company.

With a unique career background, Brad has consistently merged a love of User Experience/User Research, Data Analytics, Online Marketing, and Product Innovation to solve complex problems with a focus on user success and user experience. Brad also leverages a personal, respectful people management approach to develop strong, high performing, and creative teams while building solid cross-functional relationships across the entire organization.

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  • AI-Powered Financial Fraud Schemes to Watch in 2025
    Brad warns of AI-driven scams like deepfake impersonations and AI-generated phishing attacks. Consumers should be wary of "urgent money requests" and "perfect-looking emails." To protect themselves, individuals should use multi-factor authentication, set up real-time alerts, and monitor accounts regularly. By leveraging digital banking tools, consumers can better safeguard their finances against these sophisticated threats.
  • Banks Combat Phishing with AI and Collaborative Strategies
    Brad highlights the use of consortium data and AI tools to block phishing. He notes, "Banks can collaborate with tech giants to blacklist scammers." Advanced strategies like passwordless authentication and behavioral biometrics enhance security. Uniform security measures across all channels prevent exploitation. Future research focuses on AI models for real-time fraud detection and passwordless solutions for safer banking.
  • Expert Tips to Combat Rising Credit Card Fraud
    Brad advises creating complex passcodes and staying informed about online scams. He emphasizes, "Financial institutions should educate account holders and adopt advanced security measures like biometric authentication." Proactive education and robust security protocols are key to combating fraud.