Brad Fick

Partner, Co-Founder and President at Direct Source
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A 25+ year veteran of the retail industry, I focus on leading the Direct Source business and sales operations, with an eye on helping tier-one retailers maintain a competitive edge. Since 1998, my leadership has been instrumental in driving business growth through identifying emerging retail industry trends, staying ahead of the latest mobile technologies and tools, and refining integration best practices. I also oversee the Direct Source deployment and installation services for retail locations across North America.

Recent Quotes
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  • Only when customers can engage with store systems in a way that is convenient, safe and repeatable will they continue to be loyal to the brand. Right now, stores that get it right will attract and retain valuable shoppers.

    19 April 2021
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