Brad Fick | Source | Partner, Co-Founder and President at Direct Source
Brad Fick
A 25+ year veteran of the retail industry, I focus on leading the Direct Source business and sales operations, with an eye on helping tier-one retailers maintain a competitive edge. Since 1998, my leadership has been instrumental in driving business growth through identifying emerging retail industry trends, staying ahead of the latest mobile technologies and tools, and refining integration best practices. I also oversee the Direct Source deployment and installation services for retail locations across North America.
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Direct Source
Partner, Co-Founder and President
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What Business Leaders Can Learn From Retailers’ Response To Covid
Many retailers have done the right things the right way at the right time during the pandemic, but others did not, and suffered for it. Executives of companies and organizations in all industries and professions can benefit by studying what retailers got right as much as from what they got wrong.
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Creating a Contactless Experience - Direct Source
Just last year if you talked with a retailer about a contactless retail experience, most would have immediately jumped to contactless payment.
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Only when customers can engage with store systems in a way that is convenient, safe and repeatable will they continue to be loyal to the brand. Right now, stores that get it right will attract and retain valuable shoppers.
