Bradley Keefer | Source | CRO at Keen Decision Systems

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Bradley Keefer

CRO at Keen Decision Systems
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  • Google and Meta's Open-Source MMM Tools: A New Era in Marketing Measurement
    Bradley notes that Google’s Meridian and Meta’s Robyn democratize marketing measurement, challenging traditional firms. He says, "While they enhance transparency, they don't fully meet modern marketers' needs." The tools operate within data ecosystems controlled by Google and Meta, limiting their scope. True growth comes from using insights predictively, a gap Keen Decision Systems aims to fill.