Brandon Chesnutt serves as partner and vice president of digital and development at Identity, a Detroit-based public relations, marketing and creative agency. For the past 16 years, he has counseled hundreds of organizations on how to capitalize on important brand moments, protect reputations and generate business growth. In his role, he has launched successful campaigns across more than a dozen different industry verticals, including real estate, private equity, hospitality, cultural destinations, food & beverage, cannabis, and technology. Additionally, Brandon has served as lead digital counsel to brands navigating national and international crisis moments, ranging from presidential tweets to viral TikToks gone wrong. He is a sought-after speaker on the topics of social media crisis communications, social media intelligence and analysis, and digital reputation management.
It may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily tragedies—natural and man-made.