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Brendan Coughlin

Head of Consumer Banking at Citizens Bank
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Brendan Coughlin is head of the Consumer Banking division for Citizens Financial Group, Inc. Named to this role on January 27, 2020, Coughlin is responsible for both national and regional banking. Included is Retail Banking & Distribution, Deposits, Credit & Debit card, Consumer Lending, Mortgage, Business Banking, Wealth Management, and Citizens Access. Citizens has over 1,100 branches, $85 billion in deposits, $65 billion in loans, and various fee income business lines.

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  • A lot of the nonbanks are having some real challenges at the moment.

  • Families across America are dealing with the short and long-term challenges of the coronavirus pandemic and teenagers are feeling these impacts, while also navigating being home from school and not knowing what the future holds for them.

  • We will try to have conversations with those customers around the pros and cons. If they truly don’t need it, it may actually be better for them to get back on a payment scheme and start paying down their interest so they don’t have to push it all out to the end of the loan.

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