Brendan Miller | Source | Chief Marketing Officer at Runa
Brendan Miller
Global fintech, marketing, commerce executive leading Runa's Global Marketing Strategy, Operations and GTM. Previously co-led Forrester’s global research on digital commerce and payment strategies.
Product marketing, corporate communications, brand, insights and strategy, and go-to-market best describes my roles over the past 20+ years. I have a proven track record of formulating and leading marketing strategy and execution of growth plans for early-stage startups and enterprise-level companies. I'm passionate about developing strategy, positioning, branding, messaging, and campaigns that differentiate, demonstrate thought leadership, and result in revenue impact.
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Prioritize loyalty programs that align with your interests and lifestyle and which offer tangible benefits at the businesses or stores that you frequent the most. Consider factors such as the types of rewards offered, the redemption options, the frequency of usage, and the points earning rates.
Spreading your points - and interest levels - too thinly across a broad range of businesses risks minimizing the value-add from your hard-earned loyalty bonuses.
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How rewarding are rewards programs? Not as much as in the past.
What is a mile or a dollar worth these days when it comes to loyalty rewards programs? Not much, actually, and brands are starting to get some stink eye fr
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Runa
Chief Marketing Officer