Brent Annells | Source | CMO at Smart Token Labs
Brent Annells
Brent is the Chief Marketing Officer at Smart Token Labs. For the past 25 years, he has been fortunate to work at some of the world's most innovative media and technology businesses. Brent has also worked in 11 startups spanning Web1, Web2, and Web3. He has learnt a lot about marketing, sales, partnerships, and growth.
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‘Surprise and delight’: Beauty brands can use NFTs to reinforce connection with ‘super fans’
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
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We're coming into this phase of NFT 2.0. So far, it's been about profile pictures and generative art and that has created new communities and built some brands out of it. Out of a thousand NFT projects, there will be a handful that emerge as brands that have got real communities around them - like Bored Ape and Yacht Club.
