Brent Ramos, an Adswerve Media Platform Manager, is a digital marketing, product marketing, client success and sales sherpa with more than a decade of experience creating both front-line tactical and high-level strategies. A Google Marketing Platform expert, Brent regularly shares media and analytics insights on Adswerve's blog.
Walmart overcame many obstacles to deliver strong fourth quarter results, and deepening its digital relationships with both customers and associates is a core part of its strategy.
Leaning on a consumer-centric approach with consented, zero- and first-party customer data and engagement, Walmart has been able to break through the noise and set themselves up for a strong 2022 in both advertising and retail.