We didn’t want something that could be a high school mascot. At the same time, we didn’t want to try to get too cute with it and think that we were going to come up with the next OpTic Gaming or any of these iconic names in esports. You can’t just snap your fingers and have that happen.
Brett Diamond, COO of WISE Ventures Esports discusses the Minnesota RøKKR branding for the Call of Duty League with Esports Insider.