Brett has worked with hundreds of businesses as a venture investor and helped build Old Pal, one of the largest multi-state cannabis brands, as the first employee and Senior Vice President. Prior to Greater, Brett worked at 500 Startups, running the accelerator that invested in businesses like Eaze, and Baker (acq. by TILT) and helped grow business at Snapchat ($SNAP) and Casper ($CSPR) pre IPO.
There are not many good celebrity [cannabis] brands. There are celebrities who just slap their name on a cannabis brand. Brands like that want to get rich on cannabis but don’t get involved with the actual people working in it—I talk to 10-15 manufacturers a week who are licensing or co-packing products for people and most of them have a bad experience with a celebrity.17 May 2021