Brett Narlinger | Source | Head of Global Commerce at Blackhawk Network (BHN)
Brett Narlinger
Brett Narlinger is Senior Vice President, Global Commerce at Blackhawk Network, a global branded payments provider. In his role, he leads and drives growth across Blackhawk’s physical and digital retail businesses globally. Brett is an expert in leading high-performance sales and business development teams, spearheading successful marketing campaigns and driving payments innovation.
A veteran payments executive, Brett has more than 25 years of experience in numerous leadership positions throughout his career. Prior to joining Blackhawk, he served as Chief Revenue Officer for both Green Dot and Mercury Payments, one of the fastest growing payment and gift card processors, now part of World Pay. He also previously served in several senior management roles throughout First Data, now Fiserv.
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Blackhawk Network (BHN)
Head of Global Commerce
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What's Ahead For Holiday Deals, Tech-Enabled Gifting, And Experiences
After years of economic uncertainty and holiday spending fatigue, consumers are itching for a less stressful holiday shopping season.
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3 Marketing Strategies to Attract Last-Minute Holiday Shoppers
Attract last-minute holiday shoppers with these 3 marketing strategies: discounts, shipping messages and gift card promotions. | SUCCESS
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Gas Price Trends and 5 Ways to Save
Gas prices have come down since the average cost per gallon hit $5 in 2022. But filling up can still be expensive. Read on to learn about the recent gas price trends and five ways experts say you can save. Please note that all prices are accurate at the time of publishing.
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Start Holiday Shopping Early to Save Big, Says Retail Expert
Brett advises starting holiday shopping early to extend deal-hunting time and avoid last-minute rushes. "With only three weekends between Black Friday and Christmas," early shoppers can capitalize on ongoing promotions. BHN research shows 27% plan to shop before November, driven by sales announcements. Utilizing loyalty points and rewards can further stretch budgets, especially for Gen Z and millennials. -
Gift Cards: The Ultimate Holiday Stocking Stuffer for 2024
Brett highlights top gift card choices: "Mastercard®/Visa® for versatility, multi-brand for variety, single-brand for specific interests, and charitable cards for meaningful giving." With 84% planning to buy gift cards, they offer convenience, versatility, and safety, making them ideal stocking stuffers. -
Fun Holiday Shopping: Earn Rewards While You Buy Gifts
Brett suggests seeking reward-based promotions that offer gift cards, loyalty points, and other perks. He says, "These promotions not only help you tick through your shopping list, but they add a fun extra element to the gifting experience." Treat yourself with the rewards you earn, making holiday shopping both enjoyable and economical.
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Despite the unrelenting economic headwinds of the last few years and continued concerns over inflation, Americans don’t plan to cut down on holiday cheer. People will be smartly leveraging points to pay, actively seeking rewards for their purchases, and looking to loyalty programs to save money in the coming months. A recent Holiday Branded Pay Study conducted on behalf of BHN found that the top holiday shopping motivator is the announcement of sales and promotions, and nearly half of respondents plan to change their shopping behavior this holiday season to get the most value out of their spending—nearly a 10% increase from last year. Without a doubt, the season of giving will be alive and well thanks to these savvy shoppers.
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Odds are you’ve received gift cards from loved ones, friends, colleagues, your employer, as part of promotions, etc. You can put unused gift cards to good use immediately, as they can often easily be redeemed online and via retailers' apps. You have likely banked loyalty points in reward programs over time, so put them to good use and save yourself money. After all, you earned them!
