Brett Narlinger | Source | Senior Vice President of Global Commerce at Blackhawk Network (BHN)

Many consumers are likely to stock up on holiday gift cards -- and retailers are already getting ready to meet demand.

Is Your Holiday Gift Card Program Ready for Gen Z? By Brett Narlinger, Head of Global Commerce, Blackhawk Network (BHN) With their unique values and preferences, Gen Z consumers continue to drive transformation in retail. The impact of their influence will be felt this holiday as their consumer behavior shifts how brands and retailers prepare for the year’s busiest shopping season.

Concerns on inventory levels, high inflation, and shifting consumer spending habits hang over the retail space at present