Brian Barth drives business and product strategy, forges and manages relationships with key partners and investors, and sets the company’s cultural tone. Prior to co- founding Uplift, Brian was a co-founder, CEO and Director of SideStep, which invented travel meta-search in 1999. SideStep was acquired by Kayak in 2007, which in turn was acquired by Priceline for $1.8B in 2013. Brian has been a board member and advisor of numerous startups and holds a BS and an MS in Electrical Engineering from MIT.
Millennials are driving a change in the traditional idea of paying by credit, and soon investors will have a way to play that trend on the U.S. markets.
Worldpay estimates that 20% of consumers in Germany and Australia are using BNPL services, but that this way of paying accounts for only 1% of e-commerce payments in the U.S. With room to catch up in the U.S. and elsewhere, the industry is only partway through the first inning.