Brian Dally | Source | Co-founder and CEO of GROUNDFLOOR at Groundfloor Finance

Brian Dally

Co-founder and CEO of GROUNDFLOOR at Groundfloor Finance
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As the co-founder and CEO of GROUNDFLOOR, a wealthtech platform that allows everyone to build wealth through real estate, Brian has helped make private capital markets radically more accessible to new participants. Under his leadership, GROUNDFLOOR became the first company qualified by the SEC to offer direct real estate debt investments via Regulation A to non-accredited investors and accredited investors alike. In 2020, GROUNDFLOOR made its debut onto Inc. Magazine’s prestigious list of the 5,000 fastest growing private companies in America, and was recognized in the top 10 percent of all honorees as well as being the fastest-growing financial services company in its home state of Georgia. Brian has also been recognized for his entrepreneurial leadership by many organizations.

Before co-founding GROUNDFLOOR in 2013, Brian's career building disruptive technology startups included stints in Silicon Valley, Boston, London and the North Carolina Triangle region. Previously, he led the launch of Republic Wireless to take on the big four cellphone carriers to international acclaim. As a result, millions more Americans can now afford a smartphone.

Brian has a JD from Harvard Law School, an MBA from Harvard Business School, and a BA with Highest Distinction from the University of Virginia. A native of Detroit who lived near Boston during childhood, Brian currently resides with his partner Ashley in Atlanta and Telluride, CO, where he still avidly roots for the Red Sox (but never the Patriots).

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  • “Among all the private investment opportunities, real estate typically outperforms other asset classes and is usually less volatile,” said Brian Dally, CEO and co-founder of Groundfloor, a firm that lends investor money to house flippers and other developers. “In addition, people are familiar with the idea of homeownership, so real estate investing isn’t overly complicated to comprehend.”

  • "Fintech is everywhere in how we consume and invest. People get hyped about the innovation of the half-decade, and with good reason. The impact and the stakes for individual consumers and savers are broad and palpable. I remember being a product manager for Excite Mail in Silicon Valley in the late 1990s and seeing Paypal for the first time as a potential bizdev deal. It sounded like hype to some at the time, but what’s happened with payments for individual consumers and small businesses during the ensuing 20 years has been amazing. Ten years later, you could say the same thing about crowdfunding and investing, and ten years further out again, about cryptocurrencies. There’s excitement and hype, a flurry of execution, and then real impact. As with any other field operating at the root of our humanity, I expect the pace of fintech to change and innovation will only continue compounding upon itself over time. And that’s an awesome thing."

  • "Our mission has always been to open up capital markets directly to the public, knowing that people are smart enough to make investing decisions on their own instead of going through a fund advisor. So, rather than go the VC route, which is valuable but can also bring its own problems, we wanted to open up shares of the company for the public."

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