Brian Fenty and Merritt Baer met over twenty years ago as kids at The French Woods Festival for the Performing Arts. They bonded over their love of everything theatre, quickly becoming close, lifelong friends.
As they embarked on their individual careers, Merritt as a celebrated theatre producer and Brian as an entrepreneur, investor, and producer, they both experienced tremendous friction with the ticketing processes for the shows they were working on. Unexpected fees, lack of transparency, long ticketing lines, no functional mobile options, frustrated theatre-goers, and an industry resistant to changing the status quo.
Brain and Merritt thought there was a better way. They saw an opportunity to simplify and modernize the way theatregoers buy tickets through industry-leading technology, innovative product design, unparalleled inventory, frictionless experiences, and access to the hardest-to-find tickets to the hottest shows.
So in 2013, they founded TodayTix, the digital gateway to cultural experiences. In 2020, TodayTix became part of TodayTix Group, the global e-commerce leader for cultural experiences.