Brian Galvin is the Chief Academic Officer at Varsity Tutors and an expert on standardized testing, college admissions and enrollment. He holds a Master's degree in Education from the University of Michigan and he has scored in the 99th percentile on several standardized tests and has helped thousands of students prep for the SAT and ACT.
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In standardized testing overall, there's been a trend toward competing for user-friendliness (and away from "rigor"). The GRE and GMAT now compete for business school admissions the same way SAT and ACT have competed and each has been getting progressively shorter and adding user-friendly features. The GRE and LSAT are now in more direct competition for law school so we'll see the LSAT evolve. And we've seen both SAT/ACT drop their essay, the SAT move in 2016 completely away from obscure vocabulary and IQ-test-style aptitude testing toward a more ACT-style direct content knowledge, and now the SAT is pushing to be much shorter (just under 2 hours), taken online, no long reading required...
The ACT is just objectively a more challenging test than the SAT, especially with the forthcoming 2024 Digital SAT change. The ACT covers a wider range of math content areas, for example (matrices, vectors, inverse trig functions...), requires a faster pace per question, and has a Science section that the SAT doesn't.