As the Chief Customer Experience Officer, Brian leads the Consumer Group CX organization, responsible for shaping customer and employee experiences and empowering the Verizon workforce through tools, capabilities, and resources needed to drive simple, personalized and memorable customer experiences.
Prior to this role, Brian served as the senior vice president of Device Marketing and Consumer Product, where he led all consumer product and marketing and managed the mobile portfolio of devices, products and accessories for the Verizon Consumer Group. He also held leadership roles in the technology organization, where he guided long-term planning and implementation of Verizon’s software defined networking strategy. As vice president of Mobile & Internet Services, he defined, built and managed Verizon’s mobile product portfolio.
During his twenty-year plus career in the telecommunications industry, Brian has focused on delivering innovative solutions for customers through a wide range of collaborative projects, including Verizon’s Innovation Center development, spectrum acquisition and planning, nationwide wireless in-building deployment strategy, and enterprise custom software and solution development.
One of the first tasks for Brian Higgins and his team involves the use of artificial intelligence (AI) to deliver the appropriate information to customer care specialists so that they can efficiently help customers. (Midjourney)