Brian E. Hoff is an executive in GE Digital’s Grid Software Business.
Focused on co-innovation with customers and customizable solutions to add new value to the Digital Grid business. Leads the Product Management Strategy for the Analytics Portfolio, a participant in the energy transformation Center of Excellence, creating and leading and Innovation Org and other key strategic initiatives for the Grid business.
Hoff has more than 27 years of experience in the Energy Industry. He served a variety of roles in Nuclear, Corporate Services, Engineering, Information Technology, Cyber Security, Emerging Technology and launching new business ventures as the Vice President of Innovation at Exelon.
Hoff serves on the advisory boards of 1871, Chicago Innovation and the Secretary of Energy’s Innovation council. In 2019, he was named by Crain’s as one of the Tech 50 and in 2017 Top Forty Innovators by Public Utility Fortnightly.
Hoff graduated from Hamilton Technical College with a B.S. in Electronics Engineering Technology and earned an M.B.A. from the University of Phoenix. Additionally, he has completed Northwestern’s Kellogg School of Management’s Global Advanced Management Program.
"With modern computing power, however, utilities can apply 21st century data analysis techniques to improve reliability and safety at a lower cost. Based on the results of multiple utility applications, visual intelligence technologies — like this software from GE Digital — can reduce tree-related outages by 30% and vegetation trimming costs by 20%."26 April 2022