Brian Kilcourse

Managing Partner at RSR Research
On the record
Recent Quotes
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  • I've said for years — and I'll stand by this — Target is America's best traditional retailer. They come across as an old school retailer but they're actually being quite innovative. They're doing a lot of things that consumers really want. For years you could walk into any Target and you would know exactly where the housewares department was. Now they're localizing the assortment, they're localizing the location, and that's a really complicated thing to do. At the same time they're servicing BOPIS customers, they're also servicing customers who want to use the store.

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