Brian Lim | Source | Founder & CEO at iHeartRaves

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Brian Lim

Founder & CEO at iHeartRaves and 1 other company
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Brian Lim is a serial entrepreneur who has bootstrapped 3 ecommerce businesses that include iHeartRaves, INTO THE AM, and Emazing Lights, which collectively gross over $30M per year. He started out with $100 selling out of the trunk of his car, and was able to grow that into a 50+ person company. Brian was on season 6 of ABC’s Shark Tank where he received offers from all five sharks. On the show, Robert Herjavec said Brian was “one of, if not the best entrepreneur we’ve had here”. He took a deal from Mark Cuban for $650,000 in exchange for 5% equity in the company, and a licensing deal from Daymond John for 20% of profits. Brian has been featured on notable publications including Business Insider, CNN, Yahoo Finance, MSN Money, CNBC, Elite Daily, BBC, Entertainment Weekly, CBS, Inc, Vice, Huffington Post, and many more. His companies have also been featured in the annual “Inc 500” list for the past six years in a row.

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  • Optimizing Inventory: Insights from iHeartRaves CEO Brian Lim
    Brian explains that "reorder points trigger reorders, while reorder quantity specifies the volume." Adjust ROP quarterly or after major changes. Tailor ROP per location due to unique demand patterns. For finished goods, consider customer demand; for raw materials, factor in production schedules. Use standard deviation for safety stock, and adjust for seasonality.
  • 2025 Fashion Forecast: White Embroidered Blouses Dominate Summer Trends
    Brian highlights the "timeless elegance" of white embroidered blouses, ideal for summer with their light-reflecting freshness. Paired with jeans, they create a balanced look. To elevate this combo, Brian suggests adding a wide-brim straw hat, gold statement earrings, or a woven crossbody bag. For footwear, opt for espadrilles or heeled sandals.
  • DHL's New Customs Rules Threaten Fashion E-commerce Growth
    Brian warns that DHL's suspension of shipments over $800 will hurt luxury fashion e-commerce, increasing administrative burdens and discouraging large purchases. "Small and mid-sized brands face heightened risks," he notes, needing to adapt to new compliances. The changes complicate supply chains, raising operational costs and retail prices, potentially stalling cross-border trade.
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