Brian McKenna | Source | Vice President of CRM at DMi Partners

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Brian McKenna

Vice President of CRM at DMi Partners
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Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based digital marketing agency founded in 2003. Over more than a decade and a half at the company, Brian has spearheaded the growth of many of DMi’s industry leading channel management solutions for some of America’s largest consumer brands. Most recently, he developed a best-in-class managed solution for email marketing automation strategies that has become an essential CRM growth catalyst for DMi’s CPG and retail clients. Brian is also an active member of his south Philadelphia neighborhood community with his wife and two kids.

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  • Leveraging AI In Email Tools -- Brian McKenna // DMi Partners | Martech Podcast

    "Sending the wrong message to the wrong person can almost be more impactful than sending to 1000s of people that are the right consumers." - Brian McKenna

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  • Gmail spam updates are here: What now? | MarTech

    Gmail is cracking down on bulk emailers who send over 5,000 emails per day. Learn what's changing and how to avoid the spam folder.

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  • The MarTech.org Podcast: Modern email marketing

    #email #emailmarketing #b2b Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosts Natalie Jackson Director of Demand Generation, CBIZ Brian McKenna VP of CRM, DMi Partners To learn more about MarTech.org (http://martech.org/) and to subscribe to our free newsletter, visit www.martech.org.

    Video