Brian O'Kelley | Source | Co-Founder and CEO at Scope3
Brian O'Kelley
Brian is the CEO and co-Funder of Scope3, leading the decarbonization of the media and advertising industry. A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-Founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo. Brian is an active Board Member of LiveRamp (RAMP), Tech:NYC, and the IAB Tech Lab, and is an Executive Producer of the Wonderstruck podcast.
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Scope3
Co-Founder and CEO
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created | Analysis | Campaign Asia
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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This has been a recurring theme; even during high school, I led ventures with friends. There's nothing more fulfilling to me than embarking on meaningful experiences with dedicated individuals. Two of my co-founders at my new venture started their careers at AppNexus, and witnessing their growth and now co-founding a company with them feels incredibly special.
