Brian Quarles | Source | Chief Creative Officer at rEvolution
Brian Quarles
A specialist in creative strategy and a veteran in designing both campaigns and spectacles, Brian brings over 20 years of creative leadership to the rEvolution team. This emcee of the Grammy-nominated Liquid Soul energizes rEvolution’s ideation process for clients big and small. Inside rEvolution, Brian has built a versatile internal Creative team from the ground up, incomparable to any other in the sports marketing space. Also, he wears glasses.
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rEvolution
Chief Creative Officer
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BBC World Service - Business Daily, Paris 2024: The fashion Olympics
We hear from the smaller labels designing uniforms for the city of style
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Brands are leaning into the racing aesthetic
The growth of racing leagues like Formula 1 and Nascar has attracted the attention of large brands that hope to cash in on the trend.
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Meet the smaller brands designing Olympic uniforms
Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.
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“With its vast global fan footprint, soccer is more than a sport – it is a culture that delivers fertile ground for storytelling and community building,” said Brian Quarles, rEvolution’s Chief Creative Officer. “The FIFA World Cup’s return to North America in 2026, along with the growing excitement around the Women’s World Cup, has created a palpable buzz among soccer’s core and casual fans alike. This underscores the unique opportunity for CMOs to tap into the burgeoning potential of soccer marketing for both men’s and women’s games. Whether fans are in the stands, attending watch parties, or enjoying the action at a pub or from home, our goal is to authentically connect brands with these diverse fan experiences in ways that drive their business forward.”
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ReelChicago, rEvolution Chicago HQ: “What I think we leverage is people who are passionate,” says Chief Creative Officer Brian Quarles. “They care about it at a crazy, like, fanatic level, and we’re facilitating a handshake from the brands that want to meet this fan.”
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Sports Business Journal, rEvolution Chicago HQ: “It’s like coming in from the tunnel into a stadium,” said Brian Quarles, rEvolution’s chief creative officer, who along with company founder John Rowady had a major role in designing the space.
