I've spent over 12 years overseeing marketing for Smartbridge, a 21 year old IT consultancy based in Texas. We provide large and enterprise businesses with data and analytics, system modernization, automation and innovations that drive customer experience. In turn, we make great strides internally to ensure we are embracing all the methodologies we stand by and deploy for our clients. Essentially, I'm proud to drive an efficient, digitally enabled marketing strategy that is successfully supporting business development.
As an IT consultancy pushing digital innovation to enterprise businesses, we have to eat our own dog food. Why should your client invest in intelligent technology and processes if you haven't tried it internally yourself?
Everyone says to surprise and delight your customers in your marketing, but what does that actually mean in practice? Here are 16 examples.
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