Brooke Browne | Source | Marketing Director at Smartbridge

Brooke Browne

Marketing Director at Smartbridge
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I've spent over 12 years overseeing marketing for Smartbridge, a 21 year old IT consultancy based in Texas. We provide large and enterprise businesses with data and analytics, system modernization, automation and innovations that drive customer experience. In turn, we make great strides internally to ensure we are embracing all the methodologies we stand by and deploy for our clients. Essentially, I'm proud to drive an efficient, digitally enabled marketing strategy that is successfully supporting business development.

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  • Sales Enablement: A Marketing Strategy Driving B2B Success
    Brooke highlights using tools like ZoomInfo and Sales Navigator to vet leads and track engagement. She emphasizes foundational processes and a comprehensive Sales Playbook. Sales enablement, she argues, is a marketing strategy, not just a sales function, with everyone at Smartbridge involved in enhancing customer experience.
  • AI Revolutionizes Content Marketing: 2025 Trends and Tools
    Brooke highlights integrating AI tools like ChatGPT 4.0 and AI-generated media to enhance content creation. She emphasizes balancing AI with human creativity to maintain authenticity. Expect a surge in video content and innovative advertising formats. Staying ahead involves leveraging AI for efficiency and personalizing content with unique insights and anecdotes.
  • Human Touch in Content Creation: What GenAI Can't Replace
    Brooke emphasizes that while GenAI aids in content creation, it lacks the personal anecdotes and unique perspectives that human creators provide. She highlights the importance of being a good prompt engineer to enhance content with personal voice and insights, ensuring it offers more value than generic AI-generated material.
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  • As an IT consultancy pushing digital innovation to enterprise businesses, we have to eat our own dog food. Why should your client invest in intelligent technology and processes if you haven't tried it internally yourself?