Brooke Hodierne | Source | EVP, Strategy Consulting at Insite AI
Brooke Hodierne
Brooke Hodierne serves as Executive Vice President, Strategy Consulting at Insite AI. Before joining Insite AI, Brooke served as Senior Vice President, Merchandising for 7-Eleven, Inc. In her role, she lead the category management team that developed, implemented, and communicated the merchandising strategic vision for vault, packaged goods, tobacco and services. Brooke also supported the acceleration of its Emerging Brand program.
Before joining 7-Eleven, Brooke held multiple positions at Giant Eagle, Inc., serving as Vice President of Own Brands, Senior Director of Strategic Sourcing and Own Brands, and Director of Prepared Foods Merchandising. She supported brand marketing at Del Monte Foods and held analytical roles with financial investment firms Wilshire Associates, Federated Investors, and the Vanguard Group.
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Whether its volume, shifting brand loyalty or cross category migration, retailers need to know what will happen next—not yesterday–to maximize profits in valuable selling space.
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Insights help arm a brand with the knowledge that can lift an entire category for a retailer, earning them category advisor roles at coveted retailers.
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“AI has the unmatched ability to optimize a variety of decisions for consumer brands. It can incorporate all available data – such as point-of-sale, financial planning, third-party syndicated data, loyalty programs, planograms, promotions, etc – and rationalize it to enable fast decision-making. With those insights, CPGs can predict future scenarios, forecast demand, and create curated recommendations all the way down to the distribution point. Now, aspects like assortment, space planning, pricing, and promotions are adjusted automatically to best accommodate the consumer.
CPGs can take those AI-backed insights to their retail partners and establish solid, trust-based relationships. That result is invaluable.”
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Insite AI
EVP, Strategy Consulting