Bruce Bundrant | Source | SVP, Global Head of Business Development at rEvolution

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Bruce Bundrant

SVP, Global Head of Business Development at rEvolution and 2 other companies
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Bruce Bundrant is a highly-accomplished and seasoned international sports & entertainment business executive with a strong track record of successfully transforming global companies, leading teams and exceeding targets. Currently, he serves as rEvolution's Senior Vice President, Global Head of Business Development. Prior to rEvolution, Bundrant oversee Major League Pickleball's commercial properties and served as Commercial Director for Ligue 1’s AS Monaco and Head of Commercial Partnerships for the English Premier League’s Liverpool FC in addition to spending time with the MLS’s DC United in ticket sales and sponsorships during the early years of MLS.

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  • SBJ Behind the Scenes: Insights and trends from 2024's Brand Innovation Summit

    In the hallways of the Ritz, one attendee was overheard saying the number of private parties, dinners and social gatherings reminded him of the early days of South By Southwest (SXSW), where there were too many to hit in one night. And it was obvious that companies took full advantage of the sizable headcount to show their wares and share some cocktails. Legends opened the festivities on Monday night with an event at Bar Avec, which sits on the rooftop of the trendy office building that houses its Chicago office. Some from the gathering, which included a crew from Intersport, enjoyed a dinner that ran late into the night. Sponsorship data firm Trajektory also on Monday night hosted its annual cocktail party, which founder and CEO Alex Kerr said has grown significantly in recent years. This year, the company gathered around 60 people at LUXBAR. Sports properties and brands in...

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  • With Copa’s Arlington finale, soccer has two years to win D-FW’s heart before World Cup

    Youth participation, brand activations and big events like Copa America will be a part of the region's plan to get North Texans invested in the sport before...

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  • How the super rich party at the Monaco Grand Prix | CNN

    Monaco is nicknamed “the billionaires’ playground” but during the three-day Grand Prix, the eye-watering ostentation increases three-fold.

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  • “The Côte d’Azur is one of the truly exceptional global destinations, and Monaco is at the heart of it. The scenery, the sophistication, and the opulence are unmatched,” said Bruce Bundrant, Senior Vice President of Business Development for rEvolution, a global sports marketing agency who lived in Monaco for three years as Commercial Director for AS Monaco FC.

    “As a former resident, I can tell you there are two sides to the F1 Grand Prix arriving in Monaco. On one side, your town is now the center of the universe for a weekend where the top 1% of the 1% from all over the world arrive and engage in outrageous parties and events on yachts, at luxury hotels suites, and in hilltop mansions,” Bundrant explained.

    “On the other, it’s the hybrid of the arrival of a hurricane and New Year’s Eve. A week out from the race, grocery store shelves are emptied as locals know it’s impossible to move around the principality when the F1 circus is in town. During the Grand Prix, your quiet, regular neighborhood bar has a line around the corner, charges a $100 cover charge, and a drink that typically costs $20 will be $50. But it’s a truly unforgettable weekend, with an unreplicable buzz and energy. Sure, it’s expensive, but come the Monday, things are back to normal.”

  • “Soccer narratives unfold both on and off the pitch, offering rich territory for brand storytelling,” he said. “Our commitment to shaping soccer marketing’s future is evident as we position ourselves to continue providing unmatched value to clients, especially with pivotal events like the 2026 FIFA World Cup, 2024 Copa América, the 2025 CONCACAF Gold Cup, and the expanding influence of women’s soccer in the North American market.”

  • Soccer was widely-played at the youth and amateur levels before there was a proper professional league. I worked at DC United between 1997 - 2001, and in those early years of MLS, our pitch to potential sponsors, media partners and ticket buyers was "Look how popular grassroots soccer is. It's obvious this groundswell of popularity will result in a successful pro league, so come out and support MLS."

    This is the exact same narrative that I used at MLP. "Pickleball has been America's fastest growing sport the past few years. It's obvious this trajectory of participation will result in a successful pro league, so come out and support MLP."

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