It’s a series of steps in the right direction. They’re giving the consumer access to a professional experience [through products and branding] at an at-home price point, which is an interesting and sensible position given what else is going on in beauty.
Sally Beauty is hitting the reset on its business, after continued problems with sales growth. On Tuesday, Sally Beauty announced a relaunch with a new slogan (“Unleash your PROtential”), in-store experiences, a mobile app, an influencer program called #SallyCrew, and the company’s first national media and marketing activations.