Sally Beauty is hitting the reset on its business, after continued problems with sales growth. On Tuesday, Sally Beauty announced a relaunch with a new slogan (“Unleash your PROtential”), in-store experiences, a mobile app, an influencer program called #SallyCrew, and the company’s first national media and marketing activations.
It’s a series of steps in the right direction. They’re giving the consumer access to a professional experience [through products and branding] at an at-home price point, which is an interesting and sensible position given what else is going on in beauty.