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Caitlin Shure, PhD

Head of Product & Content at NextSense
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Caitlin Shure is a technologist and writer specializing in health and wellness innovation.

Originally trained as a science journalist, she develops products that transform deep tech and biomedical research into engaging user experiences. Her expertise spans product strategy & management, marketing, GTM, UX research, editorial direction, communications, and strategic planning. She holds a BA in Neuroscience and Behavior and a PhD from Columbia University.

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  • Sleep Trends 2023: From Narrative Audio to Sleep Honeymoons
    Dr. Shure highlights narrative audio, like Agatha Christie audiobooks, as effective for sleep. "Sleep trackers offer insights but require action." The 'sleep divorce' trend is reframed as a 'sleep honeymoon,' promoting collaboration for better rest. Dual-zone bedding and shared routines can enhance sleep quality.
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