Calla Murphy | Source | VP, Digital Strategy & Integrated Marketing at Belardi Wong

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Calla Murphy

VP, Digital Strategy & Integrated Marketing at Belardi Wong
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Calla helped develop a luxury apparel brand from inception to launch and spent time as an Analyst Consulting medium and large companies on omni-channel strategy, site optimization and analytics before joining a Minneapolis-based modern furniture company. She is currently serving as the Senior Director of Digital & Integrated Marketing at Belardi Wong.

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  • Amazon increases share of web traffic during the Cyber 5

    This year, retailers plagued by supply chain snafus and inventory out-of-stock warnings lost out to Amazon.com as the ecommerce company grabbed a larger share of Cyber 5 website traffic from Digital Commerce 360’s Top 1000.

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  • The ability for brands and especially smaller brands who have to compete with larger brands and larger promotions is challenging. It was overall really challenging to drive site traffic during the Cyber 5 this year compared to last year.

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