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Calloway Cook

President at Illuminate Labs®
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Calloway is the President at Illuminate Labs®. He founded Illuminate Labs with a mission to solve the transparency and safety issues in the U.S. dietary supplement industry. Calloway is an avid consumer of supplements, and believes they can be a safer and more effective way to treat health conditions than pharmaceutical medications in some patients. He's passionate about increasing consumer awareness of medical research on natural compounds, and this passion drives much of Illuminate Labs' content strategy.

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  • In July of 2021 we started content marketing as the core strategy to drive traffic to our Shopify store. We began to publish several well-researched articles per week to our company blog, Illuminate Health. That month, our site achieved 6,300 organic page views. One year later, in July of 2022, our site achieved 162,000 organic page views.