Callum Couser | Source | R&D Operations Manager at Reckitt
Callum Couser
Callum works within R&D at RB, where they leverage technical capability and cross collaboration to translate insights into products that delight consumers within the categories of Health, Hygiene and Home.
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Reckitt
R&D Operations Manager
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Can You Handle the Stink? Lysol Creates the World's Stinkiest Sock and Partners with Rachel Dratch to Launch #LysolLaundryChallenge
Lysol, a Reckitt brand, has one question for you – can you handle the stink? To showcase the benefits of Lysol Laundry Sanitizer, Lysol scientists worked tirelessly to create what they believe to be the World's Stinkiest Sock – using a synthetic formula that represents the worst foot stink, inspired by every day, odor-causing bacteria. A powerful laundry additive, Lysol Laundry Sanitizer kills 99.9% of odor-causing bacteria on laundry, when used as directed.
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Sweat provides an environment where bacteria can thrive, making socks one of the stinkiest items of clothing. My team of Lysol scientists put our noses to the test using a blend of acids to replicate the scent of unforgettable foot stink. Because if Lysol Laundry Sanitizer can handle the World's Stinkiest Sock, it can handle your stinky loads too.
