Cara Barrett | Source | Founder at Parchie Inc.
Cara Barrett
After more than a decade in the watch industry, Parchie founder Cara Barrett has seen her fair share of timepieces. From her years as a specialist within the Sotheby's watch department and then as a founding employee at the industry-pioneering platform HODINKEE, Barrett made a name for herself as a leading voice in the space.
Her own status was cemented over her five years at HODINKEE with a loyal fan base who recognized her ability to bring watches into the real world in a new way, ultimately making watches fun for everyone. It is this same approach to watches that inspired Barrett to leave HODINKEE and to launch Parchie in August 2021.
Barrett noticed a gap in the market for well-designed watches for kids and set out to create something new. Applying her knowledge of vintage dive watches, Barrett created a timepiece that could be both cute and practical. Parchie was created to appeal to everyone, whether you're a six year old in NYC or a 30-something year old in South Carolina, Parchie is made to be worn and loved by people of all ages.
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Parchie Inc. (https://parchiepal.com)
Founder
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A Conversation With Cara Barrett, Founder of Parchie Watches
Inspired by vintage diving styles, Cara Barrett has launched Parchie, a range of watches for kids and adults. We spoke to her about her inspiration, the challenges of starting a brand from scratch and her dream watch.
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INTERVIEW: CARA BARRETT — DIMEPIECE
INTERVIEW: Cara Barrett Interview by Brynn Wallner, photos by Cobey Arner OCTOBER 2021 Cara Barrett is the founder of Parchie, a kids watch...
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A few years ago, I noticed there wasn’t a watch on the kids market that spoke to me. There wasn’t anything that I would want to purchase for the kids in my life. I grew up with a FlikFlak, and I always found it very charming and sentimental. But besides that… I mean, people love getting gifts for their kids, and a lot of collectors themselves want to bond with their kids over watches. So I thought it’d be fun to introduce a – I don’t want to say elevated, but – a more traditionally designed watch for kids that adults would also enjoy. So I started thinking about it, and to get things going, I came up with a name to make it real. Parchie was my imaginary friend growing up.
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I think the biggest challenge was understanding the lead time and production times and really making sure that I had the product in hand before launching. I had a lot of experience with that type of work from my time at Hodinkee, when I was managing all of the limited edition collaborations. I was able to apply that knowledge and understanding that you kind of have to be really nimble to get stuff done and that allowed me to create this and get it out the door the way that I did.
