Carlos Becil joined Equinox in May 2013 as Chief Marketing Officer and Senior Vice President (SVP) of Marketing to spearhead marketing initiatives, consumer engagement programs, brand partnerships and to identify growth opportunities. A veteran to luxury businesses, Carlos has extensive experience in the industry, most recently leading brandmanagement for The W, St. Regis, The Luxury Collection and Le Meridien brands under the Starwood Luxury & Design Brands portfolio. Carlos was responsible for all marketing, public relations, digital and social media and guest experience programs. Prior to his appointment at Starwood, Carlos spent several years at Kraft Food leading a $1 billion portfolio of brands. Carlos received a Bachelor of Science degree in Accounting from New York University’s Stern School of Business as well as an MBA from University of Michigan’s Ross School of Business.
Getaway is partnering with Walmart for the debut of The General Store by Walmart mini-retail experience at select outposts.
At Getaway, our mission is to help people disconnect and spend time in nature. In partnering with Walmart, we are able to amplify our efforts to a larger audience and provide our guests with more free time, helping them prepare for their stays and enjoy the comforts of nature once they arrive.